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Facebook Has to Keep Apologizing for Its Business Model


On Sunday, some of Facebook's research into people's emotional states while using the platform made it to the public. It's extremely creepy, and once again the company is apologizing for what it always does but doesn't want users to think about.

A 23-page internal Facebook document from 2017, prepared for a major Australian bank and reported on by The Australian, allegedly detailed Facebook's large user base of high schoolers and young people. Moreover, it allegedly described how Facebook can work out when kids are feeling "worthless" or otherwise down about themselves. This is concerning, because it opens the possibility of advertisers leveraging Facebook's massive trove of user data to prey on people's emotional insecurities.

Facebook issued a statement in the wake of The Australian's report, clarifying that the document was just research into user behaviour, not a new advertising tool. Facebook also stated that it has a vetting process for research that was not followed in this case. Even so, Facebook makes these presentations so that advertising partners can craft campaigns that work with how people are using the platform.

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