There are currently three Israeli food technology firms — SuperMeat, Meat the Future, and Future Meat Technologies — that replace animal-based protein with "clean meat." Lab grown meat is a form of cellular agriculture used to grow meat from animal cells or plant protein, which cuts down on animal slaughter.
Bruce Friedrich, the head of The Good Food Institute, a US nonprofit that promotes plant-based meat, dairy and eggs, said that this deal is a "colossal market opportunity" that "could put [clean] meat onto the radar of Chinese officials who have the capacity to steer billions of dollars into this technology."
Last year, the Chinese government released a new set of dietary guidelines that could reduce the population's consumption of meat by 50 percent. The Chinese Ministry of Health is also advising its citizens to limit their meat and egg intake to 200 grams daily, instead of the daily 300 grams per day most Chinese people consume, according to onegreenplanet.org.
In addition, according to the International Trade Centre, Chinese meat imports cost the country $10 billion in 2016, meaning that a meat alternatives industry has the potential to really thrive in China.