Well, you just buy the media, of course.
As Poynter notes today, after a series of public relations debacles in recent weeks, from the firing of James Damore to news last week that Google's algos served up some fairly disturbing keywords to potential advertising buyers (e.g. "Why Do Black People Ruin Neighborhoods"), Google is ramping up its media presence with the announcement that the Google News Lab will be working with Report For America (RFA) to hire 1,000 journalists all around the country.
Many local newsrooms have been cut to the bone so often that there's hardly any bone left. But starting early next year, some may get the chance to rebuild, at least by one.
On Monday, a new project was announced at the Google News Lab Summit that aims to place 1,000 journalists in local newsrooms in the next five years. Report For America takes ideas from several existing organizations, including the Peace Corps, Americorps, Teach for America and public media.