And if you are in business of selling and distributing liquid fuel to the public…that isn't great news.
For Shell, it is apparently time to attempt to adjust its business model, and as such, has just acquired NewMotion – one of the largest charging station operators in Europe. Why build out the infrastructure that you can buy today we suppose?
Dutch-based NewMotion (launched in 2009) earlier this year reached a milestone of 100,000 registered charge cards on its network of over 30,000 charging points.
Shell had already shown some interest in the EV charging business, installing a handful fast charging stations at retail locations in few countries (see an example of one of its first stations here), and treats the acquisition of the NewMotion as a complementary service (home and public Level 2 charging).
NewMotion encourages that, under Shell, business will continue as usual.