Mao Zedong once hailed Fengqiao in eastern China as a model for "mobilizing the masses" to galvanize Communist Party rule. Under President Xi Jinping, there is an app for that.
Launched in Zhejiang province last year, it offers citizens rewards for information as part of a new government effort to meld old-school totalitarian techniques with 21st century e-commerce, big data and digital surveillance.
There's just one problem: Many people are wary of using the new technology platform.
The "Safe Zhejiang" app enables users to notify authorities of problems ranging from leaky drains and domestic disputes to traffic violations and illegal publications, in text or photographic form, as long as the informants reveal their location and identity.
In exchange, they get perks including discounts at upmarket coffee shops and coupons for taxi-hailing and music-streaming services, as well as for the Alipay online-payment system, run by the financial affiliate of local tech giant Alibaba Group Holding Ltd.