Thousands of us unwrapped voice-activated electronic devices on Christmas Day.
Amazon's Alexa service, Apple's Home Pod and Google's Home speakers were among the best-sellers.
Recognising the human voice, the gadgets can play music, search the web, shop online, check the weather and even switch on the lights or control the central heating.
But while we are getting to grips with our new interactive electronics, a report last week sounded alarm bells over the implications of rapidly improving artificial intelligence.
The study, from the Institute for Public Policy Research (IPPR) warns of thousands of jobs being lost to robots – with those on lowest wages likely to be hardest hit.
Around 44% of jobs accounting for about £290 million in wages risk being automated in the coming decades – mostly in low-paid sectors such as call centres, offices and factories.
Mathew Lawrence, a senior researcher at the IPPR, said: "Managed badly, the benefits of automation could be narrowly concentrated, benefiting those who own capital. Inequality would spiral."
Now the think tank is calling on governments to examine ways of spreading the benefits of automation throughout society.