This past weekend the NFL had three very competitive games among its four divisional round playoff contests.
Unfortunately for the league, ratings continued to plummet.
In fact, ratings are plummeting so much that virtually no major media outlets are even talking about ratings at all. It's almost like the league and its television partners have put out the code red not to acknowledge the collapse in viewership so far in 2018.
Saints-Vikings 35.6 million viewers
Packers-Cowboys 48.5 million viewers
Jags-Steelers 31.4 million viewers
Steelers-Chiefs 37.1 million viewers
Titans-Patriots 26.7 million viewers
Texans-Patriots 29.8 million viewers
Falcons-Eagles 27.1 million viewers
Seahawks-Falcons 28.7 million viewers
Yep, every single game was down, no matter how good the games were. And, remember, three of these games were highly competitive in the divisional round this year. Whereas last year only two of the games were competitive. Hell, three of the four windows even feature one of the same teams from last year. And yes, I know, the Cowboys and the Packers played last year and those are the two biggest fan base draws in the NFL, but even if you pull that game out the numbers for the other three games also declined double digits. (The three other games were down 15.3%, 10.4% and 5.6%)
Adding all these numbers up 120.8 million viewers watched the NFL divisional round playoffs in 2018 vs. 144.1 million who watched in 2017, a decline of 23.3 million total viewers.