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Harley-Davidson Invests in Alta Motors To Secure Electric Future

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Well this is quite a surprise, and a pleasant one too. Harley-Davidson just announced that it made an equity investment in Bay area-based Alta Motors, makers of the Redshift. This surprise collaboration was put together so that the two bike companies can share notes and work on electric motorcycle technology and new product development.

"Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology," said Harley-Davidson President and CEO Matt Levatich. "Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles."

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