The Phuket, Thailand-based promotion held its inaugural event, Dark Moon Rising, in 2017 and is preparing to begin adding sponsors for its next one, slated for later this year.
Primal FC CEO Joe Iozzi told CCN that the promotion hopes to court cryptocurrency-related sponsors for fits events, with the ultimate goal of hosting events exclusively sponsored by the cryptoasset industry.
"Primal FC is extremely excited to invite the crypto space to get involved. We'd love to be one of the first promotions in the world to have a whole bunch of cryptocurrencies associated with us," Iozzi said, adding that he has been in touch with several potential sponsors already.
Iozzi explained that MMA is a natural venue for cryptocurrency promoters to market their projects, as the industry's audience shares a similar demographic composition to cryptocurrency users.