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Volvo's Polestar and Volkswagen Unveil New Rivals for Tesla

•, Jack Stewart

But despite its surroundings, there's nothing restrained about the Geneva Motor Show. The annual gathering is the venue of choice for supercar manufacturers, and so Europe's bastion of neutrality becomes a battleground where horsepower, luxury features, and dramatic styling win out.

Among this year's first-timers is Polestar, the brand Volvo created last year to focus on electric performance. To make its mark, the company—formerly dedicated to gasoline-powered track cars—entered the fray with the Polestar 1 GT, announcing it will start taking $3,000 deposits for the coupe next week. The funny thing about this car? It's a hybrid.

Now, "hybrid" needs redefining in an era where electric cars are setting acceleration records. You may associate the h-word with Toyota's Prius, with great mileage but lackluster performance. Remember, however, that hybrid just means a blend of drivetrain technologies—and some blended drinks are stronger than others.

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