We told you back in January that iconic motorcycle maker Harley Davidson would have an electric motorcycle for the masses within eighteen months. Now, three months later (yes, we are counting the days), and following on its quarterly financial reporting, what's the word? Was that all just fake news?
First, everybody knows that the bird is the word, and second, we now expect the Motor company to have an electric Hog within fifteen months: it was not "fake" news. The Milwaukee manufacturer is committed to battery-powered bikes as part of its future growth strategy: as the Harley customer base ages out of the bike market, it's hyper-aware that it needs to grow the number of riders in its major market, and electrification is a definite part of that effort.