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News Link • Privacy Rights

Google Ad Revenue Increases, Competitors Drop, After EU's New Privacy Rules

•, Mike Mish Shedlock

Here's the hoot off the day: Google Emerges as Early Winner From Europe's New Data Privacy Law.

GDPR, the European Union's new privacy law, is drawing advertising money toward Google's online-ad services and away from competitors that are straining to show they're complying with the sweeping regulation.

The reason: the Alphabet Inc. GOOGL 3.18% ad giant is gathering individuals' consent for targeted advertising at far higher rates than many competing online-ad services, early data show. That means the new law, the General Data Protection Regulation, is reinforcing—at least initially—the strength of the biggest online-ad players, led by Google and Facebook Inc.

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