Why it matters: It's been a tough year for the industry on the privacy front, driven largely by Europe's new privacy regime and the media frenzy around Facebook's Cambridge Analytica data scandal.
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What's happening: The Information Technology Industry Council, a Washington trade group that represents major tech companies, organized an all-day meeting to jump-start the conversations.
Members include Facebook, Google, Apple, Salesforce, IBM, Microsoft, Intel, Qualcomm, Samsung, Dropbox, and others. ITI expects the meeting to be attended by companies across the industry's sectors, including hardware, software and device makers — but declined to say which companies would be there.
Dean Garfield, ITI CEO and president, told Axios that tech companies are aware there's a new sense of urgency around consumer privacy.
"My experience is that they've always viewed privacy as a foundational principle, but the question of how do you give meaning to it and talk about it in a way that resonates is now something that's more pressing," he said.