Turns out Romain Dumas and the VW team had their sights set higher, and today they smashed the all-time record with the first time ever under 8 minutes.
Back in 1988, when Ari Vatanen filmed the classic, jaw-dropping video that introduced much of the world to Pikes Peak, the road to the top of the mountain was all dirt. Any time under 11 minutes was an absolute blinder, and the spectacle of rally cars flying sideways around hairpin corners on the edge of sheer cliffs was absolutely spine-tingling.
Rod Millen utterly dominated the event in the 90s, with a series of times so close to the 10 minute mark that it seemed a certainty that his Toyota Celica would one day break into single figures. But in the end it took until 2011 for Japanese superhero Monster Tajima to set a 9:51, on a track that was mostly tarmac by that point.