Take a gander at the Model 3 shopping experience. If you still like Tesla, as a company, you are delusional.
Fund manager Vitaliy Katsenelson explains Why I Canceled My Model 3 Order.
I put a $1,000 deposit on a Tesla Model 3 the day it was announced. At the time I thought of the Model 3 as a smaller, cheaper version of the Model S. So a few days ago I stopped by a Tesla store to check out the Model 3. I was at the store not as an investor evaluating Tesla's latest product but as a buyer, ready to buy.
The shopping experience ended up being quite odd. Tesla's Denver store did not have a Model 3 in the showroom or available for a test drive. I was told they will not get one for several months — the Model 3 is infamously behind schedule. But still, Tesla is producing thousands of cars: Why not send 100 to their stores so people can see and drive before they buy?
I thought it was also odd that when I asked a salesman to show me pictures of the Model 3, he did a Google search. He did not even have pictures of the car on Tesla's internal site (the one he used to show me pricing options). Tesla's external site also doesn't have photos of the Model 3, just a few videos.
Also, at $35,000, the basic Model 3 is truly basic. If you want a semi-decent car with leather seats and safety sensors, the price quickly jumps to $55,000 (all-wheel drive won't be available until late 2018). If you order a Model 3 today, there is a chance you may get tax credits (which could be as high as $12,000 between federal and state), but this completely depends on Tesla's production schedule, which so far has been disappointing. If your car is delivered after June, the tax credits rapidly decline and then disappear.
It is truly unconscious for a dealer to not have a car on display for people to see.
Tesla goes beyond unconscious to not even having images.
That said, until sentiment collapses, it is very tough to short story stocks. One can easily get blown out of the water.