Audi said it is taking refundable $1,000 deposits for the E-Tron starting now. Prices will start at about $75,000 or $86,700 for well-equipped "First Edition" models.
It's the first of three new electric vehicles Audi will introduce over the next few years. The German luxury automaker, which is part of the Volkswagen Group (VLKPF), also announced it is partnering with Amazon to handle installation of home charging stations for E-Tron buyers.
The E-Tron was revealed at an event on the San Francisco waterfront. Hundreds of drones formed Audi's four ring logo over a former Ford factory turned event space.
The SUV was unveiled here because the E-Tron was designed with the US market especially on mind, Audi executives said.