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News Link • Food

Instant coffee

• arclein

Even if you have a taste for fine coffee, you may soon be among them. Our age of creeping coffee mania means it's now possible to pay $2, $3, even $6 a cup for instant coffees made from single-origin, fair trade coffee beans, using methods that preserve their flavor. The challenge for the new wave of US-based instant coffee disruptors like Sudden, Voila, and Swift Cup is that decades of famous advertising means the medium is synonymous with iconic brands like Sanka and Folgers Crystals?"warm memories but mediocre taste.

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