And initially, the growth trajectory for these types of services looked to be long and fruitful for years to come. But recently, these streaming services have hit a harsh reality: their growth has hit a wall, according to a new report, and it now appears that even these formerly boundless streaming services are left with no choice but to cannibalize off one another.
The question then becomes: can these services help reverse the subscriber losses that have plagued the entertainment industry for more than three years, or has the industry simply hit a point of supersaturation?
Contributing to the slowdown is the fact that, contrary to some expectations, consumers have turned out to be - gasp - price sensitive at a time when both Sling and DirecTV recently raised their prices. Meanwhile, the positives of video streaming – that they are (or were) cheaper, don't usually require a contract and allow watchers to be more selective with their choices - are balanced by the cons, including the fact that content choices can be limited.