His name is Don Yee. And it might not be long before his league and other new pro football ventures disrupt and influence the lucrative worlds of college and pro football.
Take the case of Clemson star quarterback Trevor Lawrence. The rising sophomore is not eligible to play in the NFL until 2021, according to NFL rules that require first-year players to be at least three years removed from high school. But Yee's new league won't be bound by such rules.
Asked how much his league would be able to offer Lawrence, Yee told USA TODAY Sports on Wednesday that "it would be a compelling and significant proposal."
"He is a unique talent, and we'd simply want to give him a choice."
This is new territory for the elite levels of American football, and it's about to open up even wider. Several new pro leagues are set to open shop this year and next, starting Saturday, six days after the Super Bowl. That's when the eight-team Alliance of American Football (AAF) will try to fill the NFL void, with plans to spend $500 million to $750 million in the next five years to get rolling.