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News Link • Surveillance

The Age of Tyrannical Surveillance: We're Being Branded, Bought and Sold for Our Data

• https://www.rutherford.org

"We know where you are. We know where you've been. We can more or less know what you're thinking about… Your digital identity will live forever... because there's no delete button."—Former Google CEO Eric Schmidt

Uncle Sam wants you.

Correction: Big Brother wants you.

To be technically accurate, Big Brother—aided and abetted by his corporate partners in crime—wants your data.

That's what we have been reduced to in the eyes of the government and Corporate America: data bits and economic units to be bought, bartered and sold to the highest bidder.

Those highest bidders include America's political class and the politicians aspiring to get elected or re-elected. As the Los Angeles Times reports, "If you have been to a political rally, a town hall, or just fit a demographic a campaign is after, chances are good your movements are being tracked with unnerving accuracy by data vendors on the payroll of campaigns."

Your phones, televisions and digital devices are selling you out to politicians who want your vote.

Have you shopped at Whole Foods? Tested out target practice at a gun range? Sipped coffee at Starbucks while surfing the web? Visited an abortion clinic? Watched FOX News or MSNBC? Played Candy Crush on your phone? Walked through a mall? Walked past a government building?

That's all it takes for your data to be hoovered up, sold and used to target you.

This is the age of surveillance capitalism.

Incredibly, once you've been identified and tracked, data brokers can travel back in time, digitally speaking, to discover where you've been, who you've been with, what you've been doing, and what you've been reading, viewing, buying, etc.

Once you've been identified in this way, you can be tracked endlessly.

"Welcome to the new frontier of campaign tech — a loosely regulated world in which simply downloading a weather app or game, connecting to Wi-Fi at a coffee shop or powering up a home router can allow a data broker to monitor your movements with ease, then compile the location information and sell it to a political candidate who can use it to surround you with messages," writes journalist Evan Halper.

No one is spared.

In this regard, we are all equals: equally suffering the indignity of having every shred of privacy stripped away and the most intimate details of one's life turned into fodder for marketers and data profiteers.

This creepy new era of government/corporate spying—in which we're being listened to, watched, tracked, followed, mapped, bought, sold and targeted—makes the NSA's surveillance appear almost antiquated in comparison.

What's worse, this for-profit surveillance capitalism scheme is made possible with our cooperation.

All those disclaimers you scroll though without reading them, the ones written in minute font, only to quickly click on the "Agree" button at the end so you can get to the next step—downloading software, opening up a social media account, adding a new app to your phone or computer—those signify your written consent to having your activities monitored, recorded and shared.

Think about it.

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