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Walmart's ambitious plan to beat Amazon on free one-day shipping is here

• https://www.fastcompany.com

In the age of free two-day shipping with Prime, few companies can challenge Amazon's dominance when it comes to products arriving right at your doorstep with effortless speed.

Well, until today. Walmart is launching free, one-day shipping on 220,000 items ranging from batteries to diapers, so long as you order $35 or more. The initiative is launching in Las Vegas and the Phoenix area this week. Other markets will soon follow. Walmart reports that its one-day shipping will reach 75% of the U.S. population by the end of the year.

It's a bold move for a company that notoriously overlooked online retail while Amazon grew to dominance over the past 20 years. But Walmart has been working aggressively to right its wrongs, having recently launched a smart and beautiful new website and an experimental connected store that's, in some ways, smarter and less intrusive than Amazon Go.

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