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The Obamas Ink Deal With Spotify to Produce, Host Podcasts

•, by Natalie Jarv

Through Higher Ground Audio, Barack and Michelle Obama will develop, produce and lend their voices to audio shows for the music streaming service.

The Obamas are expanding their media domain through a multiyear deal with Spotify to create podcasts exclusive to the audio service.

Barack and Michelle Obama's partnership with Spotify comes through their Higher Ground production banner, which is already in business with Netflix on a number of projects. Now, Higher Ground is launching a podcast division, Higher Ground Audio through which the former president and first lady will develop, produce and lend their voices to select shows for Spotify.

"We've always believed in the value of entertaining, thought-provoking conversation," Barack Obama said in a statement announcing the deal. "It helps us build connections with each other and open ourselves up to new ideas. We're excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together."

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