Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the company's Gillette shaving products after a divisive 'woke' ad campaign hit the company's bottom line.
The ad, entitled 'We Believe', was released in January. It asked men to "shave their toxic masculinity," while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.
The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.
The ad was so despised, it went on to become one of the most hated ads in Internet history.
It has now been revealed that Procter & Gamble took an $8 billion writedown on its Gillette shaving business, contributing to "a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30."