While Volkswagen's dieselgate fiasco has been really disappointing, a recent development could be a pivot in the right direction. As part of the settlement, the company has launched their Electrify America "Normal Now" ad campaign as part of a $2 billion investment to encourage the adoption of zero-emission vehicles. The campaign looks to normalize the ownership of electric cars in an attempt to increase EV adoption.
The electric car ad campaign is light-hearted in nature and kicks off with a pseudo-90's informational website. In addition to the website, the campaign will consist of "online videos, streaming TV ads, digital banner ads, social media ads, paid search, and streaming audio and podcast." It's refreshing to see this campaign rolling out as car companies are just starting to run ads surrounding their electric cars.