Bezos's ventures are by now so large and varied that it is difficult to truly comprehend the nature of his empire, much less the end point of his ambitions. What exactly does Jeff Bezos want? Or, to put it slightly differently, what does he believe? Given his power over the world, these are not small questions. Yet he largely keeps his intentions to himself; many longtime colleagues can't recall him ever expressing a political opinion. To replay a loop of his interviews from Amazon's quarter century of existence is to listen to him retell the same unrevealing anecdotes over and over.
To better understand him, I spent five months speaking with current and former Amazon executives, as well as people at the company's rivals and scholarly observers. Bezos himself declined to participate in this story, and current employees would speak to me only off the record.