The result? For starters, some 3 million followers of teenage climate activist Greta Thunberg have been reading posts written by her father, Svante Thunberg, and a climate activist in India who serves as a delegate at the UN's Climate Change organization, Adarsh Prathap. Thunberg, Inc. claims Greta is still the one writing the content.
Greta, Inc. explained this in a Saturday Facebook post purporting to be the young climate activist.
"Some people have been asking who manages this page. First of all, since last spring I only use Facebook to repost what I write on my Twitter and Instagram accounts," reads the post, in which 'she' says she tried Facebook "early on," but didn't like it, so she uses "my father Svantes account to repost content."
"The rest that is shared on Facebook is reposted from Twitter and Instagram by the guy who founded the Greta Thunberg Facebook page long before I knew it existed. His name is Adarsh Prathap and he lives in India. Since a lot of people thought it was my official page in the beginning I asked if I could co-manage it and he said yes."
Greta claims to have written all the content posted by her father and Prathap.
In other words, "of course it's not me silly - you should have known I just 'co-manage' the fan page."
Except - by all outward appearances it appeared to be her page alone.