An upcoming PBS FRONTLINE investigation promises a deep dive into how Amazon founder and CEO Jeff Bezos executed his plan to build an unprecedented empire that has invaded every sphere of our lives.
"We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions," Bezos wrote in his first letter to shareholders in 1997. For the past 22 years, he has held true to a simple long term vision in the midst of the dot-com bubble, Great Recession, temporary market trends, and Wall Street skepticism.
The vision? Predatory pricing deployed to accelerate growth, undermine competitors, accumulate market power, then erect new barriers to entry that block potential challengers to Amazon's dominance.