But she's taking a more unorthodox approach to bolster her husband's efforts ahead of 2020.
On a mission to skyrocket fundraising, the campaign is asking voters to donate for a chance to meet the first lady in Beverly Hills, California.
"Win a trip to meet first lady Melania Trump in Beverly Hills," the campaign literature says. A date for the event was not included, though it is believed to be scheduled for mid-March.
Mrs. Trump largely avoided campaigning and fundraising during the 2016 presidential campaign.
The Trumps' son, Barron, was 9 when Donald Trump became a candidate in 2015, and Melania Trump said Barron's other parent needed to be home with him as much as possible. She appeared occasionally with Trump during the campaign and also addressed the Republican National Convention in 2016.
Barron turns 14 later this month.