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Tech firms say they support George Floyd protests -- here's what's happening

• https://www.cnet.com, CNET News staff

Tech is getting more political. But is it all talk?

In the past week, companies including AppleGoogle and Microsoft have expressed support for protests around the country sparked by the death of George Floyd. A bystander video depicting Floyd's final moments showed the 46-year-old black man warning police that he couldn't breathe and crying out for his mother as a white officer used a knee to pin him to the ground by his neck. The video went viral, shocking millions of people around the world, and leading to widespread condemnation of police tactics toward members of the African American community.

"George Floyd's death is shocking and tragic proof that we must aim far higher than a 'normal' future, and build one that lives up to the highest ideals of equality and justice," Apple CEO Tim Cook wrote in a letter posted to the front page of the company's website on June 4.

"Coming together as a community and showing support is important, but it isn't enough," Google CEO Sundar Pichai wrote in an open letter to his team on June 3, in which he pledged $12 million to organizations addressing racial inequalities.

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