Gold as an asset class is confusing to most investors. Even sophisticated investors are accustomed to hearing gold ridiculed as a "shiny rock" and hearing serious gold analysts mocked as "gold bugs," "gold nuts" or worse.
As a gold analyst, I grew used to this a long time ago. But, it's still disconcerting when one realizes the extent to which gold is simply not taken seriously or is treated as a mere commodity no different than soybeans or wheat.
The reasons for this disparaging approach to gold are not difficult to discern. Economic elites and academic economists control the central banks. The central banks control what we now consider "money" (dollars, euros, yen and other major currencies).
Those who control the money supply can indirectly control economies and the destiny of nations simply by deciding when and how much to ease or tighten credit conditions, and when to favor (or disfavor) certain types of lending.
When you ease credit conditions in a difficult environment, you help favored institutions (mainly banks) to survive. If you tighten credit conditions in a difficult environment, you can more or less guarantee that certain companies, banks or even nations will fail.