It all started when Elon Musk jokingly filed for bankruptcy as part of a 2018 April Fools joke. And in order to drown his sadness, Musk posted a photo of himself passed out next to a Model 3 - he was apparently ' surrounded by Teslaquila bottles.'
It was all a joke, obviously, but the reaction that post got was remarkably positive, with many people asking him to make Tesla Tequila happen. Now, some two years later, it has happened, in the form of this $250 official Tesla Tequila, although, sadly, they could not call it Teslaquila.
Tesla presents its first ever alcoholic beverage as
' Introducing Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels and into a hand-blown glass bottle, Tesla Tequila features a dry fruit and light vanilla note with a balanced cinnamon pepper finish. Best enjoyed as a sipping tequila. '