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IPFS News Link • Food

Beyond Meat Surges On Reports Of Deal With Taco Bell

• Zero Hedge

In what appears to be Taco Bell's unconventional answer to McDonald's bringing back the Crispy Chicken Sandwich, the "Mexican-inspired" fast-food giant has introduced several popular vegetarian options, including a partnership with Beyond Meat, that it hopes will entice more millennial and Gen Z customers.

The Yum Brands-owned chain is resurrecting its popular potatoes dishes, while also testing a menu item with a Beyond Meat substitute after last year's menu cuts left many customers seriously disappointed. The company wouldn't say what the changes are exactly.

"I would say that it's going to be unique to the things that you've seen elsewhere, so we're definitely going to put our Taco Bell innovation and spin on it," said Liz Matthews, Taco Bell's global chief food coordinator.

Taco Bell imposed the cuts during the beginning of the pandemic to try to save on ingredients and manpower.


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