A couple of years ago, I launched my Unz Review, providing a wide range of different alternative perspectives, the vast majority of them totally excluded from the mainstream media. I've also published a number of articles in my own American Pravda series, focusing on the suspicious lapses and lacunae in our media narratives.
They're an easy target
The underlying political strategy behind these efforts may already be apparent, and I've sometimes suggested it here and there. But I finally decided I might as well explicitly outline the reasoning in a memo as provided below.
The Mainstream Media is the Crucial Opposing Force
Groups advocating policies opposed by the American establishment should recognize that the greatest obstacle they face is usually the mainstream media.
Ordinary political and ideological opponents surely exist, but these are usually inspired, motivated, organized, and assisted by powerful media support, which also shapes the perceived framework of the conflict. In Clauswitzian terms, the media often constitutes the strategic "center of gravity" of the opposing forces.