Air Company converts CO2 into ethanol in the same way that plants use photosynthesis. The ethanol, which was originally intended for other purposes, was of such high purity that they decided to make premium spirits instead.
Their bespoke vodka, sold at $75 a bottle at high-end New York City bars before the pandemic began to shut things down, is now back after winning a World Changing Idea Award from Fast Company, who spoke to the founders about their invention.
"We're doing what we're doing not just to contribute ourselves to fighting climate change, but to try to help empower other people to fight climate change in the everyday decisions that they make," said CTO Stafford Sheehan. "And that's one of the reasons that we target consumer goods."