He is investing billions of dollars to make sure that his rebranded company, Meta, will be the industry leader in the same way that IBM dominated the computer industry for many decades.
Other major Big Tech companies are jumping in. Gaming software development companies, chip manufacturers and hardware developers. Together, it will create an entirely new industry that will run alongside Artificial Intelligence: Artificial Reality.
For those who embrace it, the metaverse will completely rewire the human brain. It will get into your brain. It will dominate your brain. It will provide an endless source of dopamine hits as you are visually, mentally and emotionally stimulated.
It will dominate the workforce, the social world, the classroom and education and entertainment.
It will fulfill the dream of Transhumanism to live forever as an AI program embodied in a personalized, stateless avatar. Ray Kurzweil, head of engineering at Google and founder of Singularity University, should be dancing in the street because the long sought-after digital resurrection of his father is coming.
The metaverse will suck every byte of data from your life to empower what Dr. Soshanna Zuboff calls "Surveillance Capitalism". That is, every blink of your eye, every facial expression, every facet of emotional and physical states, etc. The metaverse will know far more about you than you will ever know about it.