In particular, the public is setting out to make examples of institutions that support trans indoctrination of children. Simply put, a line in the sand has been crossed.
With conservative boycotts far more effective than leftist boycotts ever were, the movement makes evident that the political left is a paper tiger and that conservatives and independents have the real majority power in the US. In response, the media is claiming that this movement is a form of "economic terrorism." That is to say, if you refuse to support the woke hive mind with your wallet, you should be considered domestic enemy.
It took long enough, but average Americans are finally engaging in a culture war which was started years ago, not so much by the political left, but by globalist institutions using leftist activists as enforcers and saboteurs. The key issue that very few people talk about is that activist groups would have NO POWER whatsoever if it weren't for the unprecedented backing they receive from governments, non-profits, think-tanks and the corporate world. And, a lot of this support has been injected through ESG-style financing as well as DEI (Diversity, Equity and Inclusion) programs.