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IPFS News Link • Boycotts

Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history'...

• https://www.dailymail.co, By JOE HUTCHISON

Anheuser-Busch has announced a partnership with UFC, as the embattled beer company attempts to fight back following the Dylan Mulvaney backlash. 

Bud Light has now become the official beer sponsor for the UFC with a six-year marketing partnership, the companies announced. 

A source familiar with the deal told CNBC that the sponsorship deal is 'well into nine figures', and is the largest in the mixed martial arts promotion's history. 

With this deal, the brewer reestablishes ties with an organization that is perceived to be more conservative than many other sports after a tumultuous year.  

In April, the company partnered alongside transgender influencer Dylan Mulvaney, a move that proved to be cataclysmic for the brand

Mulvaney shared images of herself with a personalized can celebrating one year since she transitioned as well as posed with cans of the beer in a bathtub.

The brand was accused of meddling in one of the most hot-button culture war issues there is.


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