.... The paper's model is obsolete, but even worse than the model has been the paper's lack of interest in the truth. As the US empire has grown more out of control, more dangerous, and more insane, the NYT has functioned as a fourth branch of government, a gatekeeper for a totalitarian world a la 1984 or Brave New World. But the gig is up. The world knows NYT's complicity in erecting a sick and deranged world, and unless the paper breaks major news stories and outs itself as an undeniable friend of freedom, it will continue to lose revenue. No more can NYT expect to serve the elite and its bottom line at the same time.  In the age of the internet, what David Rockefeller was once grateful for is no longer possible:

"We are grateful to the Washington Post, the New York Times, Time Magazine and other great publications whose directors have attended our meetings and respected their promises of discretion for almost forty years...It would have been impossible for us to develop our plan for the world if we had been subjected to the lights of publicity during those years. But, the world is more sophisticated and prepared to march towards a world government. The supranational sovereignty of an intellectual elite and world bankers is surely preferable to the national autodetermination practiced in past centuries."

Mainstream media is definitely dying, and this is a VERY good thing. The root of the word government combine as "to control minds." ...