Mark Wahlberg and Mel Gibson partnered in late March 2024 to launch a "non-woke" film production studio.

On March 31, 2024, the Facebook page SpaceX Fanclub published a post with side-by-side images of Mel Gibson and Mark Wahlberg and a caption claiming the two actors had started a "non-woke" film production studio.

(esspots.com)

The post went viral. At the time of this writing, it had gained 230,000 reactions and 10,100 comments, and it had been reshared 11,000 times. "I bet we will get good moral movies by them," wrote one commenter. "AWESOME NEWS! SOUNDS LIKE AN AMAZING TEAM!!" said another.