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Cruz-Connected Data Miner Aims to Get Inside U.S. Voters' Heads

11-12-2015 • http://www.bloomberg.com, by Sasha Issenberg

Funded and promoted by secretive hedge-funder Robert Mercer, employed by Ted Cruz's campaign, Cambridge Analytica promises a transformative new approach to identifying voters. Does it promise too much?

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Cruz-Connected Data Miner Aims to Get Inside U.S. Voters' Heads

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