LAS VEGAS — If last year’s launch of Google+ was the search giant’s
first shot in the social wars, consider the new Search+ product its
Blitzkrieg.
Launched Tuesday, Google’s new Search+ initiative integrates results
culled from your Google+ social network connections into Google search
queries, a major step into providing relevant social content into the
company’s namesake product.
When you search for a term — say, “Netflix,” for example — the new
product will serve up private and public instances of “Netflix” pulled
from people you’re connected with on Google+, including photos, links
and status updates. In addition, relevant Google+ profiles,
personalities and brand pages will also be folded into results. So a
search for Netflix could yield the official site, a news story about the
company, a link to a friend from Google+ talking about Netflx, and the
like. Further, all of these results are tailored specifically to those
friends in your network, so each person’s results will be personalized
and completely different.
