Want to live and die on Mars? Mars One has officially begun its worldwide search for astronauts who will fly to Mars in 2023—and never come back.

 

The ultimate goal is to select 24 to 40 candidates who will travel to Mars in groups of four. Mars One wants to land the first group (two men and two women, ideally from four different continents, says CEO Bas Lansdorp) on the red planet in 2023, with the other groups following one at a time, every two years. Applications close August 31, 2013.

The nonprofit organization plans to televise the final rounds of the search in 2014, which means the first humans on Mars may be reality TV stars. But first, Mars One is asking the public to rate the application videos to help narrow down the selection pool. According to Norbert Kraft, the chief medical officer and head of the astronaut selection program, aspiring Martians should have five qualities: resilience, adaptability, curiosity, empathy, and creativity.

To filter out spam and frivolous entries, Mars One is charging an application fee that varies by country (it's $38 in the United States). Applicants must create a 30- to 70-second video that explains why they want to go to Mars, and why they're the best candidate. The pool will be narrowed to 24 to 40 in 2015.