The fast-food behemoth is planning to begin purchasing verified sustainable beef in 2016, in an effort to support responsible and sustainable production in the beef industry, according to a company statement. In 2011, McDonald's teamed up with the World Wildlife Fund, agriculture giant Cargill, food processing company JBS and other companies to establish the Global Roundtable for Sustainable Beef. The group outlined best practices, and developed guiding principles for the production of sustainable beef, a "breakthrough for the beef industry, and for McDonald's," company officials said.
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