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IPFS News Link • Business/ Commerce

Potent Secrets to Innovation

• http://www.wired.com-DANIEL BURRUS

Being able to gain powerful insights into the game-changing developments that will disrupt your business is an essential skill to success. And today I want to discuss three powerful principles that drive my work, which I've seen implemented to great effect in a vast array of domains, both public and private.

Start With Certainty

Starting with certainty may sound impossible since we live in an ever-changing world. But in my experience you can absolutely gain the foresight that more often than not proves to be correct — if you're willing to stop fooling yourself about the nature of change.

To do this, you just need to accept the interplay of linear change and cyclic change in business. Cyclic Change is change you can count on to occur, return, and reoccur regularly – the obvious example is the changing of the seasons. Linear Change is change that is acyclic and progressive – that means, it goes forward in one direction rather than repeating in a predictable circle.

In the business world, linear changes are often the result of human innovation or the consequence of the passage of time: in short, the forces that don't slow down, don't regress, and certainly aren't going to stop. Linear changes are what create unprecedented, fundamentally new circumstances. But they are nearly always grounded in inevitable, demonstrable trends — which I call Hard Trends.


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