Building on the company's Air Multiplier technology, it's designed to capture ultrafine particles, which are a major component of air pollution. To learn more, Gizmag talked to Dyson engineer Robert Green.

According to Green, the Pure Cool is aimed initially at Asian markets, such as China, where air pollution is a major problem. We tend to think of air pollution as being either gases like carbon monoxide, or large, obvious solids, like soot, but it's the microscopic particles suspended in the atmosphere that are among the biggest hazards. That's because ultrafine particles can penetrate the lung's membranes and cause major damage to the cardiopulmonary system.

Green admits that the Pure Cool isn't the first air purifier on the market. In fact, purifiers are major sellers in Asia, but he claims that the Dyson purifier is one up because of the technology crossover from the company's other products.