Amazon is already competing with Netflix in terms of offering web users streaming movies and TV shows. Now it's going directly after YouTube's user-generated video content. Today, it launched Amazon Video Direct (AVD), a service that will allow users to directly upload videos to Amazon and get paid for them.

YouTube's partner program already allowed users to make money from their videos. Last year, YouTube launched a premium, ad-free service called YouTube Red which offers exclusive content and lets users download videos for offline viewing, a service already offered by Amazon Prime Video.

According to Bloomberg, Amazon says the new service is meant for "professional video creators." YouTube markets itself to content creators of all ages and skill sets.

AVD videos can be viewed across all of Amazon's streaming platforms—computers, mobile devices including Fire tablets, Fire TV sticks, and more.