The bipartisan firm, run by Democrats and Republican operatives, is a full-service political shop that produces campaign advertisements, employs lobbyists, and provides crisis communication consultation to candidates and corporate clients.

Alex Castellanos, a co-founding partner of Purple Strategies, is advising the largest pro-Trump Super PAC.

Rory Cooper, a managing director at Purple Strategies, is serving as the spokesperson and advisor for the Never Trump project of the Never Means Never PAC.

It's not the first time Purple Strategies has taken on conflicting clients battling over a controversial subject. As we previously reported, Purple Strategies officials provided work for the National Rifle Association while simultaneously providing work for leading gun control groups