When Jeff Bezos announced that Amazon would be raising its minimum wage to $15 an hour last week, the reception was rapturous. The Seattle Times called it "the just thing." "Good for them," said President Trump's chief economic adviser Larry Kudlow. "I'm in favor of higher wages." Bloomberg called it proof that "an even higher minimum wage is probably safe for big, productive cities." Senator Bernie Sanders, a chief Bezos antagonist, called it "enormously important." "Unequivocally good news," said The Washington Post.
The latter is owned by Jeff Bezos, an all-too-easily forgotten point these days. Because for all the questions to follow this announcement — Why now? What is Amazon eliminating to pay for this? How much praise does Bezos, recently crowned the World's Richest Man, deserve while paying, as of 2017, a median Amazon income of $28,446? — we are not asking the real one.
When did we become The United States of Amazon?
Author, entrepreneur and NYU business professor Scott Galloway has emerged as one of Amazon's fiercest critics. At last month's Recode Code Commerce, Galloway gave a 45-minute talk on the future of retail that savaged Amazon and warned of the threats the company poses not just economically but philosophically and morally.