The controversy engulfs the creator's biggest platform, which has rules prohibiting dangerous misinformation and now faces pressure to enforce them against one of its highest-profile users.

Hoping to ride out the storm, the platform's chief executive publishes a blog post about the importance of free speech, declining to punish the rule-breaker but promising to introduce new features that will promote higher-quality information.

Still, the backlash intensifies. Civil rights groups organize a boycott. Advertisers pull their campaigns. A hashtag trends. The platform's employees threaten to walk out. Days later, the chief executive is forced to choose between barring a popular creator — and face the fury of his fans — or being seen as a hypocrite and an enabler of dangerous behavior.

If this scenario sounds familiar, it's because a version of it has occurred on every major internet media platform over the last half decade. Facebook and Alex Jones, Twitter and Donald Trump, YouTube and PewDiePie, Netflix and Dave Chappelle: Every major platform has found itself trapped, at some point, between this particular rock and a hard place.