The ad for the beer - which like Bud Light is owned by Anheuser-Busch - appeared to be a return to traditional values for the brand which has historically appealed to blue-collar American workers. This is in stark difference to Bud Light's doomed partnership with trans influencer Mulvaney - which ended in a lukewarm apology from the firm's CEO. However, online users slammed the ad as a pathetic attempt to right the ship that was permanently sent in the wrong direction with the Mulvaney partnership.